Seriously?
Virgin has since changed its campaign (somewhat), after receiving massive criticism during a test run. But they obviously still don't get it...as if scribbling out the word "strip" (so that you can still read it) and saying "unzip me" is going to discourage any such videos á la the campaign's original intent.
As both a marketer and a nonprofit worker, I'm gonna say something I've thought for a long time: I think that sometimes, cause marketing is just shit.
And Virgin definitely crossed the line on this one.
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