In a landmark announcement Cadbury Chocolate, one of the major chocolate manufactures primarily operating in the U.K. stated that they would certify that their dairy-milk chocolate is Fair Trade by the end of summer 2009. In a statement issued Today, Chief Executive for Cadbury, Todd Stitzer said:
"This is an historic moment for our company. I am proud that the nation’s favourite chocolate bar will display the FAIRTRADE Mark. I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury."
I think it's kind of strange that they're so proud about it and yet are only doing this for one of their lines...but, a step in the right direction is better than no step at all!
Now if only America's biggest brands would get on board...check out the 2009 Chocolate Co. Scorecard.
1 comment:
Thanks for posting this Melinda. For Valentine's Day I asked Matt to get me some Fair trade dark chocolate bars. He picked up some equal exchange and some divine. I loved both of them, some of the best chocolate I have ever had. I recommend the dark and espresso dark chocolate bars for those who enjoy the bitter sweet chocolate.
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